OKIN and ¡Buenos días con Pan!
INCERHPAN's national promotional campaign "Good morning with Bread" highlights the positive effects of consuming bread, one of the foods traditionally linked to the Mediterranean Diet.
This ambitious initiative, co-financed by the EU, will be implemented between 2019 and 2021 with a budget of 1,031,902 euros and aims to increase the degree of knowledge of the nutritional benefits of bread among the general population within appropriate dietary patterns, with a special focus on children (children aged between 6 and 12 years).
A road show will travel through Spain to disseminate the nutritional benefits of bread among children, in the context of a balanced diet. OKIN joins this initiative by collaborating in the roadshows, teaching the little ones not only how to make bread but also how to know all the nutrients it contains, which contribute to the energy-filled growth that is the basis of the Mediterranean diet.